DADA’s Corporate Social Responsibility project was established at the end of 2006 with the a decision to offer support to AMREF.
Since then, DADA has supported many not-for-profit organizations through annual donations and by sponsoring various organizations through its web properties.
Every year, a particular social issue is chosen with the intention of supporting as much as possible the needs and emergencies arising in the world around us. This spirit has always accompanied and guided each corporate decision and is still inspiring us today. The commitment to environmental and social responsibility also permeates every aspect of our daily lives.
Main projects supported:
In 2007 sustainable development was chosen, in 2008 the fight against poverty and social exclusion, in 2009 the annual project was inspired by the massive earthquake in Abruzzo and was dedicated to social and health emergencies, in 2010 DADA supported the issue of protection and assistance to children in cases of hardship and disease, in 2011 the broader issue of humanitarian aid in situations of distress, social or medical emergency was embraced, and finally in 2012 issues regarding social problems linked especially to childhood and adolescence in third world countries was chosen.
After the experience of 2007 with the building of a deep well in Uganda, DADA again joins AMREF to support the development of the Children's Village in the district of Dagoretti in Nairobi, Kenya.
Kenya is one of the poorest countries in the world and every year thousands of people pour into its capital, Nairobi, in vain search of a job and an opportunity to lift oneself out of the situation of extreme poverty and social disadvantage. 60% of the residents of Nairobi live in slums and survive on less than $1 a day, without access to basic services such as clean water, sanitation, education facilities and hospitals.
Survival in these slums mean to fall in along with the thousands of young people that survive as best they can, often digging among the heaps of rubbish, forced to experience degradation, violence, abuse and neglect since early childhood. In Swahili, these people are referred to as "chokora", or "trash".
With support from DADA, dozens of children and adolescents in the slums of Dagoretti have received social and psychological assistance and were guided in a process of development of personal skills able to give them the opportunity to emerge from this situation of hardship and marginalization. The path of growth doesn’t end here, but by putting into practice what is learned will, over time, help hundreds and hundreds of children.
The DADA Group funded a project by the Consolata Ikonda Hospital in the Makete district, in Tanzania, aimed at preventing the transmission of HIV from mother to child in one of the poorest and most disadvantaged regions in the country.
DADA supported the Theodora Non-profit Foundation in the creation of new Dottor Sogni (clown doctors). These special doctors are professional artists trained to work in paediatric hospitals. Using creativity and improvisation, they create a connection with the children bringing them a little light-heartedness and joy.
The company participated in "Music for Abruzzo," promoted by Rockol to support the people of Abruzzo affected by the severe earthquake of April 6th.
DADA supported the project "Jamila" by Pangea which is dedicated to the women of Kabul. The project allowed 58 Afghan women to have access to micro-financing that has enabled them to learn a new profession, raise the standard of living of their families and educate their children.
During 2007, DADA’s support of AMREF funded the construction of a deep well in the district of Gem Onyot in Uganda, which has allowed approximately 1,000 people to finally have access to drinking water.