Dada S.p.A. – listed on the STAR segment of the Italian Stock Exchange - is an international leader in professional digital services aimed at building web presence (domains, hosting, servers, brand protection) and in scalable performance advertising.
With over 480 thousand business clients and more than 1.7 million domains under management, Dada is one of the leading companies in Europe in the Domain&Hosting business, positioning itself among the top players in every market thanks to the activities of Register.it, a historical leader in Italy, Nominalia (Spain), Namesco (the UK), Register365 (Ireland) and Amen (France/Portugal). As of January 2010, following the acquisition of Poundhost, Dada has become a leading provider in the UK of dedicated and virtual hosting services. Dada is also a key player in the online brand protection business, with important clients in both Italy and Europe.
In the online advertising business, Dada carries on its international expansion strategy for its Scalable Performance Advertising business through the constant growth of Peeplo.com (Social Search Engine), and the launch of new international services such as Save'n'keep (Social Bookmarking), Sconti.it and OnlyTopDeals.co.uk (Shopping comparison and Deals). In addition, Dada operates its own international advertising network with more than 3,000 publishers (Simply.com) managed through a proprietary Ad server which allows its clients to effectively plan their advertising campaigns.