The Dada logo was redesigned in 2006 in order to align the image of the company - a leader in the entertainment industry – with its corporate values, as well as to provide a graphical base upon which to develop coherent and recognizable product branding.
The new umbrella brand consists of Dada lettering, made from a specifically designed font and the traditional institutional colours of black and red. The new logo is extremely concise, with a strong visual impact and can be easily reproduced.
The same font will be used for the creation of all the product brands (names of which correspond to the domain name) in order to emphasise the strong connection and to facilitate its implementation in this rapidly evolving business.
The "ornate" design of the institutional lettering, with its elongated swashes and special joins, provides a dynamic element to the different logos.
Dada grants the limited right, non-exclusive and non-transferable, to use its logo for journalistic, not commercial, purposes.
All trademarks which Dada S.p.A. owns are and remain its sole property.
Any improper or unauthorized use of the logo will be prosecuted according to the law.