Press Releases

Dada Ad exclusively manages advertisements on pagineutili.it


Pagine Utili, a company active in the web local search and directory sector, chooses Dada Ad to manage national advertising space on its portal


Milan, March 12, 2008
Dada Ad, Dada’s advertising agency, which exclusively manages advertising space on well-known websites and portals, as well as for the mobile carriers 3 Italia and Vodafone, has further expanded its portfolio as a web publisher with the exclusive management, as of February 2008, of national advertising space on www.pagineutili.it, the portal for Pagine Utili, whose shareholders are Alessandro Falciai, Millenium Partecipazioni, with 55% and Fininvest S.p.A. with 45%.

The website began as the natural evolution on the web of Pagine Utili’s printed volumes, distributed since 1996. The website is organized in a simple and user-friendly way. It is a search engine that focuses on screening for specific businesses and services in any region or city in Italy.

Pagine Utili is a strategic meeting place for companies; it acts as an ideal stepping stone for obtaining higher visibility and availability on the net. The website is also ideal for end users, who, in just one click, can find all the information they need for any type of business or professional activity in any given geographical area.

According to data from February 2008, the site boasts a user base of roughly 2.2 million unique visitors and 12.6 million of page views (*). Users are equally divided in terms of gender and are principally small-business owners and buyers.

With the acquisition of Pagine Utili’s online advertising, Dada Ad has broadened its offer of online advertising space, guaranteeing companies which are looking to invest in an innovative advertising campaign a portfolio of publishers capable of meeting all types of needs, as well as the possibility of reaching a range of targets: from teenagers engaged in social networking to professionals and/or businesses looking for partners online.
DDada Ad offers companies that want to plan their advertising campaign online the power of numbers: roughly 35 million unique visitors and 370 million page views per month (*).

(*) Source Google Analytics, February 2008.