Press Releases


New "Music" section launched on the online platform my e-vents® for American Express Gold Card Holders

Milan, 1 March 2011
- American Express and Dada are launching a new "Music" section on the American Express online platform my e-vents® ( for American Express Gold Card holders.

Thanks to this agreement, American Express Gold Card holders can stream music, download mp3s and create playlists. American Express Gold Cards were launched in 1966 in the USA and in 1981 in Italy. Cardholders receive a series of exclusive services and benefits, especially in the travel and entertainment sectors.

American Express Gold Card holders will have access to three kinds of services and can take advantage of exclusive bonuses linked to the use of the my e-vents® portal:
- Free: limited free music streaming
- Premium Streaming: unlimited full streaming for just 4,99 EUR per month, plus an additional bonus of 20 downloads if you subscribe to my e-vents®
- Premium Complete: unlimited full streaming and 15 mp3s per month for just 9,99 EUR plus a bonus of 30 downloads if you subscribe to my e-vents®.
o For the first 2 months following the launch of the service, you can get 50 downloads instead of 30 if you subscribe.
o After 12 months you will receive 30 extra downloads as a "loyalty" bonus.

The partnership with Dada allows American Express Gold Card holders to access this exclusive entertainment service. The partnership also increases the number of benefits offered on the my e-vents® online platform, a privileged channel with extraordinary and unique offers divided into different sections: "Entertainment", "Culture and Exhibitions", "Sport", "Health and Wellbeing", "Food and Wine", "Shopping" and "Travel".

The new "Music" section on the my e-vents® site now offers more than 6 billion songs from major and independent music labels, provided by, Dada's music service. All songs can be downloaded DRM-free in mp3 format, compatible with any digital music player on the market.

Developed by Dada, the platform is the only one on the market to offer all of its songs in full streaming. my e-vents® can be used like a jukebox, cardholders can listen to a song and then decide to buy it later, or continue listening to other music.

"We are proud to announce the new "Music" section available on American Express my e-vents®. Thanks to our cooperation with Dada - one of our strategic partners - our Gold Card holders can now receive exclusive services that allow them to enrich their personal music universe, all with just one click" - said Fabio Saracino, American Express Classic Products Manager.

"We are really satisfied with our partnership with American Express. Thanks to this agreement our online music service will reach an ever wider audience" - said Massimiliano Pellegrini, Managing Director of - "This innovative project, which is powered by, aims to make music available at all times, in a legal and easy-to-use way, at competitive prices".