Press Releases



In partnership with Play.me by Dada Esselunga presents MusicStore



Milan, 30 march 2011
- Esselunga, in partnership with Play.me by Dada, has entered the music marketplace with Esselunga MusicStore, a unique new service offering today's top music. Esselunga Music is an online store, available through an innovative technological platform, where users can give, listen to and download their favorite music, manage an unlimited number of playlists and archive their music in a customized way.

Esselunga MusicStore's strengths include a vast music offer, extremely competitive prices and avant-garde technology.

Just buy a Music Card at any Esselunga store to start downloading music. The credits will be added to your Esselunga Fìdaty Card. Once you have registered on www.esselunga.it you can access the music platform through the link to the Esselunga MusicStore.

Here you will have access to an extensive catalogue of more than 6 million songs in high-quality mp3 format, which can be downloaded to your computer and saved on any external device (iPod, iPhone, etc.). Users can search by song, album or artist. In addition to downloading music, the Music Card lets users stream any song from the catalogue. Users can create an unlimited number of customized playlists. The Music Card is available in three different versions: € 9.90 for 15 songs and one month of unlimited streaming; €29.90 for 50 songs and two months of unlimited streaming; €49.90 for 120 songs and three months of unlimited streaming.

Before you buy the Music Card you can take advantage of a free trial of the service: you can stream the first 30 seconds of songs and read up about the latest local and international music news.

"Esselunga has always been an innovative company in distribution in Italy" said Roberto Selva, Non-Food Purchasing Manager of Esselunga, "and Esselunga intends to be a pioneer in the digital music market. With this project we plan to offer a channel that is an alternative to music piracy and aimed at young customers who are looking for the right answers on the Web. Esselunga MusicStore boasts an up-to-date catalogue with millions songs, both Italian and international. With quality content, competitive prices and a partnership with Dada, we will be able to successfully satisfy our customers' needs."

"The project was made possible thanks to successful cooperation with the record companies" said Selva, "from Sony Music to Universal Music, from Warner Music to Emi Music and Sugar, from Kiver and Made in Etaly, which supported the project with great enthusiasm".

"We are really satisfied with this agreement with Esselunga and we are proud that an Italian company, one of whose key values is innovation, chose us to launch their new music service" said Massimiliano Pellegrini, Managing Director Dada.net. "We are not just offering technology, but rather a complete music experience for consumers, with an extensive catalogue of legal music from major and independent record labels available at competitive prices".